“Free” childcare
Isn’t Free
Its Knowingly Underfunded
The Problem
Chronic Underfunding
Early years settings are being asked to do more with less.
Rising costs, limited government funding, and increasing demand mean many providers are struggling to stay sustainable while still delivering the quality care children deserve.
Confused Parents
Parents are overwhelmed by changing guidance, funding rules, and long waiting lists.
Many don’t know what support their child is entitled to, how to access it, or where to turn when concerns about development or wellbeing arise.
Struggling Nurseries and Staff
Nurseries and early years staff are under immense pressure.
Recruitment challenges, staff burnout, and financial strain are making it harder to provide consistent, high-quality support for children and families.
The Untold Story
Fairy Tales of
“Free” Childcare
These fairy tales are inspired by real-world challenges in childcare —blending humour, heart, and advocacy to bring important issues to life.
The Princess and The Peanuts
The Three Little Nurseries
The Empty Slippers
The Princess and The Peanuts
The Little Red Hen and the Nursery Crisis
Empty Slippers: The Disappearing Workforce
Snow White
The Three Little Nurseries
The Magic Funding Pot
The Elves and Mr DofE The Shoemaker
It’s More Than Hours.
It’s About Their Future.
Read The Latest
Our Blog
When Safeguarding Fails: What the Nursery Most Recent Abuse Scandal Reveals About Our Early Years System
The recent revelations about a sexual predator operating within English nurseries have shaken the early years sector and the wider public. Cases like this are shocking not only because of the profound harm caused to vulnerable children, but because they expose a...
Thinking of Reporting a Childcare Setting to Ofsted? What Parents Should Know First
In early years, everyone - parents, practitioners, managers, and Ofsted - share the same priority: children’s safety, happiness, and wellbeing. When something worries you about your child’s nursery, preschool or childminder, you absolutely have the right to raise it....
The Christmas Crunch: How ‘Free’ Childcare Leaves Parents Struggling During the Most Expensive Time of Year
For many families, Christmas is meant to be a season of joy - twinkling lights, excited children, and time together. But for parents relying on so-called ‘free childcare’, December often brings a very different reality: rising costs, stretched finances, and the hard...