“Free” childcare
Isn’t Free
Its Knowingly Underfunded
The Problem
Chronic Underfunding
Early years settings are being asked to do more with less.
Rising costs, limited government funding, and increasing demand mean many providers are struggling to stay sustainable while still delivering the quality care children deserve.
Confused Parents
Parents are overwhelmed by changing guidance, funding rules, and long waiting lists.
Many don’t know what support their child is entitled to, how to access it, or where to turn when concerns about development or wellbeing arise.
Struggling Nurseries and Staff
Nurseries and early years staff are under immense pressure.
Recruitment challenges, staff burnout, and financial strain are making it harder to provide consistent, high-quality support for children and families.
The Untold Story
Fairy Tales of
“Free” Childcare
These fairy tales are inspired by real-world challenges in childcare —blending humour, heart, and advocacy to bring important issues to life.
The Princess and The Peanuts
The Three Little Nurseries
The Empty Slippers
The Princess and The Peanuts
The Little Red Hen and the Nursery Crisis
Empty Slippers: The Disappearing Workforce
Snow White
The Three Little Nurseries
The Magic Funding Pot
The Elves and Mr DofE The Shoemaker
It’s More Than Hours.
It’s About Their Future.
Read The Latest
Our Blog
Final DfE Complaint
FORMAL COMPLAINT TO THE DEPARTMENT FOR EDUCATIONRegarding: Early Years Funding Rate Methodology, Failure of the Public Sector EqualityDuty, and Flawed Evidence Base Submitted by: Early Years Providers — EnglandDate: May 2026 The Rt Hon Bridget Phillipson MPSecretary...
‘Have you seen the calibre of people working in daycare?’
There is a small campaign in Australia to defund daycare and give the money to mothers instead. One of the arguments is, “Have you seen the calibre of people working in daycare?” Putting aside the rights and wrongs and practicalities of the argument, this should be a...
Can We Stop Pretending Reggio Emilia Is Accessible to Most Nurseries?
The Princess of Wales and the Royal Foundation Centre for Early Childhood have once again highlighted the Reggio Emilia approach in the media. And to be clear, Reggio Emilia is beautiful. It’s thoughtful, creative, child-led, inspiring, and deeply respectful of...