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“Free” childcare

Isn’t Free

Its Knowingly Underfunded

The Problem

Chronic Underfunding

Early years settings are being asked to do more with less.
Rising costs, limited government funding, and increasing demand mean many providers are struggling to stay sustainable while still delivering the quality care children deserve.

Confused Parents

Parents are overwhelmed by changing guidance, funding rules, and long waiting lists.
Many don’t know what support their child is entitled to, how to access it, or where to turn when concerns about development or wellbeing arise.

Struggling Nurseries and Staff

Nurseries and early years staff are under immense pressure.
Recruitment challenges, staff burnout, and financial strain are making it harder to provide consistent, high-quality support for children and families.

The Untold Story

Fairy Tales of

“Free” Childcare

These fairy tales are inspired by real-world challenges in childcare —blending humour, heart, and advocacy to bring important issues to life.

 

It’s More Than Hours.

 

It’s About Their Future.

 

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Read The Latest

Our Blog

Two Tiers of Nursery Inspection? Why Parents Should Be Asking Hard Questions About School-Based Nurseries

The Government’s rapid expansion of school-based nurseries is being framed as a solution to the childcare crisis - more places, more convenience and more support for working families. For many parents, that sounds like a long-awaited step forward. But beneath the...