“Free” childcare
Isn’t Free
Its Knowingly Underfunded
The Problem
Chronic Underfunding
Early years settings are being asked to do more with less.
Rising costs, limited government funding, and increasing demand mean many providers are struggling to stay sustainable while still delivering the quality care children deserve.
Confused Parents
Parents are overwhelmed by changing guidance, funding rules, and long waiting lists.
Many don’t know what support their child is entitled to, how to access it, or where to turn when concerns about development or wellbeing arise.
Struggling Nurseries and Staff
Nurseries and early years staff are under immense pressure.
Recruitment challenges, staff burnout, and financial strain are making it harder to provide consistent, high-quality support for children and families.
The Untold Story
Fairy Tales of
“Free” Childcare
These fairy tales are inspired by real-world challenges in childcare —blending humour, heart, and advocacy to bring important issues to life.
The Princess and The Peanuts
The Three Little Nurseries
The Empty Slippers
The Princess and The Peanuts
The Little Red Hen and the Nursery Crisis
Empty Slippers: The Disappearing Workforce
Snow White
The Three Little Nurseries
The Magic Funding Pot
The Elves and Mr DofE The Shoemaker
It’s More Than Hours.
It’s About Their Future.
Read The Latest
Our Blog
Questions to Ask Your Local School-Based Nursery (Before You Decide)
Choosing a nursery is a big decision. And with the rise of school-based nurseries, many parents are being told this is the “best start” for their child. But the reality is, not all settings are the same. And not all environments will suit every child. So before making...
An Open Letter to the Department for Education and Olivia Bailey MP
Dear Minister, We write to you as a campaign group representative of the independent early years sector; providers who, for decades, have formed the backbone of early education and childcare across the UK. We are compelled to ask a simple but urgent question: How much...
30 Hours Free Childcare from 9 Months: Why It’s So Confusing for Parents
The government now offers funded childcare for children from 9 months old, but many parents are finding the system confusing, especially when maternity leave and term dates come into play. If you’re planning your return to work, it’s important to understand when you...