“Free” childcare
Isn’t Free
Its Knowingly Underfunded
The Problem
Chronic Underfunding
Early years settings are being asked to do more with less.
Rising costs, limited government funding, and increasing demand mean many providers are struggling to stay sustainable while still delivering the quality care children deserve.
Confused Parents
Parents are overwhelmed by changing guidance, funding rules, and long waiting lists.
Many don’t know what support their child is entitled to, how to access it, or where to turn when concerns about development or wellbeing arise.
Struggling Nurseries and Staff
Nurseries and early years staff are under immense pressure.
Recruitment challenges, staff burnout, and financial strain are making it harder to provide consistent, high-quality support for children and families.
The Untold Story
Fairy Tales of
“Free” Childcare
These fairy tales are inspired by real-world challenges in childcare —blending humour, heart, and advocacy to bring important issues to life.
The Princess and The Peanuts
The Three Little Nurseries
The Empty Slippers
The Princess and The Peanuts
The Little Red Hen and the Nursery Crisis
Empty Slippers: The Disappearing Workforce
Snow White
The Three Little Nurseries
The Magic Funding Pot
The Elves and Mr DofE The Shoemaker
It’s More Than Hours.
It’s About Their Future.
Read The Latest
Our Blog
Failing at work to win at motherhood
Recently, a GP in England was suspended for five months after falsifying patient appointments so she could leave on time to pick up her children. Dr Helen Eisenhauer, a mother of two working in Nottingham, had already seen the patients by phone earlier in the day but...
A Year of Voices, Visibility, and Change: What We’ve Achieved Together
As this year comes to a close, we wanted to take a moment to reflect on what we’ve achieved as a campaign and more importantly, ‘why’ we’re here in the first place. Free Childcare UK was created out of necessity. Not as a political slogan or a headline-grabbing...
The Hidden Costs of Childcare: What Government Funding Doesn’t Cover
The UK government funds early years childcare through the Early Years National Funding Formula (EYNFF), which sets hourly funding rates paid to local authorities and then passed to nurseries. These rates vary by age group and area, and they are often presented as the...