“Free” childcare
Isn’t Free
Its Knowingly Underfunded
The Problem
Chronic Underfunding
Early years settings are being asked to do more with less.
Rising costs, limited government funding, and increasing demand mean many providers are struggling to stay sustainable while still delivering the quality care children deserve.
Confused Parents
Parents are overwhelmed by changing guidance, funding rules, and long waiting lists.
Many don’t know what support their child is entitled to, how to access it, or where to turn when concerns about development or wellbeing arise.
Struggling Nurseries and Staff
Nurseries and early years staff are under immense pressure.
Recruitment challenges, staff burnout, and financial strain are making it harder to provide consistent, high-quality support for children and families.
The Untold Story
Fairy Tales of
“Free” Childcare
These fairy tales are inspired by real-world challenges in childcare —blending humour, heart, and advocacy to bring important issues to life.
The Princess and The Peanuts
The Three Little Nurseries
The Empty Slippers
The Princess and The Peanuts
The Little Red Hen and the Nursery Crisis
Empty Slippers: The Disappearing Workforce
Snow White
The Three Little Nurseries
The Magic Funding Pot
The Elves and Mr DofE The Shoemaker
It’s More Than Hours.
It’s About Their Future.
Read The Latest
Our Blog
Underfunding childcare is not just a policy choice; it is a decision that directly harms the workforce delivering it.
I have been following someone called ‘The Nursery Survivor’ on Instagram. The account is run by an ex-nursery worker who clearly had some terrible experiences working in nurseries. The short videos are funny and sometimes excruciatingly accurate. She portrays life in...
Britain Is Getting Childcare Wrong – And Our Children Will Pay the Price
Across the world, governments are scrambling to solve a childcare crisis. Costs are soaring, parents are struggling, women are being pushed out of work, and birth rates are falling. In response, politicians are promising ‘free childcare’ at an unprecedented scale. On...
An open letter to parents about “Free” Early Childhood Education and Care (ECEC)
Dear parents, We are writing to explain what is happening behind the scenes in Early Childhood Education and Care (ECEC) right now, and why many nurseries are deeply worried about the future of ECEC places and whether early years education and childcare will still...