“Free” childcare
Isn’t Free
Its Knowingly Underfunded
The Problem
Chronic Underfunding
Early years settings are being asked to do more with less.
Rising costs, limited government funding, and increasing demand mean many providers are struggling to stay sustainable while still delivering the quality care children deserve.
Confused Parents
Parents are overwhelmed by changing guidance, funding rules, and long waiting lists.
Many don’t know what support their child is entitled to, how to access it, or where to turn when concerns about development or wellbeing arise.
Struggling Nurseries and Staff
Nurseries and early years staff are under immense pressure.
Recruitment challenges, staff burnout, and financial strain are making it harder to provide consistent, high-quality support for children and families.
The Untold Story
Fairy Tales of
“Free” Childcare
These fairy tales are inspired by real-world challenges in childcare —blending humour, heart, and advocacy to bring important issues to life.
The Princess and The Peanuts
The Three Little Nurseries
The Empty Slippers
The Princess and The Peanuts
The Little Red Hen and the Nursery Crisis
Empty Slippers: The Disappearing Workforce
Snow White
The Three Little Nurseries
The Magic Funding Pot
The Elves and Mr DofE The Shoemaker
It’s More Than Hours.
It’s About Their Future.
Read The Latest
Our Blog
The Deaf Ears of the DfE
Early years providers are being placed in an impossible position. The sector is under intense regulatory pressure from Ofsted to deliver inclusion and accessibility for all children, including those with Special Educational Needs and Disabilities. At the same time,...
The Future of Independent Nurseries in the UK: Consolidation, Pressure and What Comes Next
Independent nurseries in the UK are at a crossroads. Over the past few years, large nursery groups and private equity–backed operators have been steadily buying up single-site and small-group providers. This isn’t accidental, it’s structural. And it raises an...
Why Itemised Invoices Risk Breaking Early Years Provision
The government’s push for early years providers to itemise invoices is presented as a move towards transparency and parental choice. In practice, it risks undermining how nurseries actually function. Nursery fees are not a collection of optional extras. They are the...