“Free” childcare
Isn’t Free
Its Knowingly Underfunded
LATEST BLOG!
Why humans take so long to grow up – and why that matters
If you’ve ever watched a foal stand within an hour of birth or a puppy tumble confidently about within weeks, it’s hard not to wonder: why do humans take so long to grow up? The short answer is evolution. The longer answer is far more interesting. Humans are born...
The Problem
Chronic Underfunding
Early years settings are being asked to do more with less.
Rising costs, limited government funding, and increasing demand mean many providers are struggling to stay sustainable while still delivering the quality care children deserve.
Confused Parents
Parents are overwhelmed by changing guidance, funding rules, and long waiting lists.
Many don’t know what support their child is entitled to, how to access it, or where to turn when concerns about development or wellbeing arise.
Struggling Nurseries and Staff
Nurseries and early years staff are under immense pressure.
Recruitment challenges, staff burnout, and financial strain are making it harder to provide consistent, high-quality support for children and families.
The Untold Story
Fairy Tales of
“Free” Childcare
These fairy tales are inspired by real-world challenges in childcare —blending humour, heart, and advocacy to bring important issues to life.
The Princess and The Peanuts
The Three Little Nurseries
The Empty Slippers
The Princess and The Peanuts
The Little Red Hen and the Nursery Crisis
Empty Slippers: The Disappearing Workforce
Snow White
The Three Little Nurseries
The Magic Funding Pot
The Elves and Mr DofE The Shoemaker
It’s More Than Hours.
It’s About Their Future.
Read The Latest
Our Blog
The Myth of ‘Free’ Childcare: A Crisis in the Making
September marks the arrival of the much-publicised 30 hours of so-called ‘free childcare.’ For parents, this announcement often brings relief. For childcare providers, it’s more likely to bring a deep sigh of dread. The reality behind the headline offer involves...