“Free” childcare
Isn’t Free
Its Knowingly Underfunded
The Problem
Chronic Underfunding
Early years settings are being asked to do more with less.
Rising costs, limited government funding, and increasing demand mean many providers are struggling to stay sustainable while still delivering the quality care children deserve.
Confused Parents
Parents are overwhelmed by changing guidance, funding rules, and long waiting lists.
Many don’t know what support their child is entitled to, how to access it, or where to turn when concerns about development or wellbeing arise.
Struggling Nurseries and Staff
Nurseries and early years staff are under immense pressure.
Recruitment challenges, staff burnout, and financial strain are making it harder to provide consistent, high-quality support for children and families.
The Untold Story
Fairy Tales of
“Free” Childcare
These fairy tales are inspired by real-world challenges in childcare —blending humour, heart, and advocacy to bring important issues to life.
The Princess and The Peanuts
The Three Little Nurseries
The Empty Slippers
The Princess and The Peanuts
The Little Red Hen and the Nursery Crisis
Empty Slippers: The Disappearing Workforce
Snow White
The Three Little Nurseries
The Magic Funding Pot
The Elves and Mr DofE The Shoemaker
It’s More Than Hours.
It’s About Their Future.
Read The Latest
Our Blog
When Government Pretends to Listen: The Early Years Inquiry
It’s almost funny — if it weren’t so serious. The government has just launched its Call for Evidence on Early Years. They’re asking for viewson workforce capacity, access and affordability, and quality and outcomes. But here’s the thing: we’ve been telling them the...
The REAL Hidden Costs in Your Childcare
We hear and see it all the time in the headlines. We’re told the “official reasons”, but what are the real hidden costs in your childcare? It has become increasingly clear that, through their actions, the government in England is pushing to systematically shut down...
Childcare or Childhood? Why Convenience Isn’t Always Best
Picture this: it’s Monday morning. You’re juggling bags, lunchboxes, and two little hands. The government’s latest adverts promise a neat solution — one drop-off for both children, at the same school gate. Easy. Convenient. Done.But here’s the question no one’s...