“Free” childcare
Isn’t Free
Its Knowingly Underfunded
The Problem
Chronic Underfunding
Early years settings are being asked to do more with less.
Rising costs, limited government funding, and increasing demand mean many providers are struggling to stay sustainable while still delivering the quality care children deserve.
Confused Parents
Parents are overwhelmed by changing guidance, funding rules, and long waiting lists.
Many don’t know what support their child is entitled to, how to access it, or where to turn when concerns about development or wellbeing arise.
Struggling Nurseries and Staff
Nurseries and early years staff are under immense pressure.
Recruitment challenges, staff burnout, and financial strain are making it harder to provide consistent, high-quality support for children and families.
The Untold Story
Fairy Tales of
“Free” Childcare
These fairy tales are inspired by real-world challenges in childcare —blending humour, heart, and advocacy to bring important issues to life.
The Princess and The Peanuts
The Three Little Nurseries
The Empty Slippers
The Princess and The Peanuts
The Little Red Hen and the Nursery Crisis
Empty Slippers: The Disappearing Workforce
Snow White
The Three Little Nurseries
The Magic Funding Pot
The Elves and Mr DofE The Shoemaker
It’s More Than Hours.
It’s About Their Future.
Read The Latest
Our Blog
The Free Childcare Illusion: Parents Are Still Paying
When politicians promise “free childcare”, it sounds like a lifeline for parents. But behind the headlines and hashtags lies a more complicated truth, one that thousands of families are discovering the hard way.Because “free” childcare in the UK isn't really free at...
Not Just Numbers: How Underfunding Changes a Child’s Day
Because behind every statistic is a child’s story. When we hear about “budget cuts” or “funding shortages,” it can sound distant, something that happens in reports and meetings, not in the real lives of children. But the truth is, underfunding doesn’t just show up in...
Digital IDs and Child Surveillance: A Warning We Can’t Ignore
This week’s UK nursery data breach should be a wake-up call. Hackers targeted the Kido nursery chain, stealing sensitive records on over 8,000 children and families — names, addresses, photos, even safeguarding notes. Some of this data has already appeared online....